Portfolio Management is used to better select and pursue investments and opportunities in markets, products and technologies.

         Along with it´s alignment with the company´s objectives, values and strategies, portfolio management identifies the products/projects to allocate investment, maximizing the sum of it´s commercial value with a go/kill criteria.

         It is a tool to help management to deal with the issue of focusing limited New Product Development  and Design (NPDD) resources while trying to optimize the return received from product innovation investment.